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Website SEO policy and process
Ethical Search Engine Optimisation
Having your site produced ethically is as important as having it designed well. Below is an overview of our SEO process and policy. If you have any questions regarding any part of this guide, then please contact us.
Optimal site construction
As well as considering the best design layout for your website, we code your site using the latest techniques. Apart from saving you money in the long-term (no need to rebuild your site for many years to cope with Browser changes) our coding gives your site the best chance for achieving listing status on search engines.
No silly promises!
We won’t promise you the earth just to get your business. Some businesses will guarantee first page rankings on search engines – usually including hefty fees paid in advance and results in 6-months to a year. We consider this tactic wholly unethical, as the only business that can guarantee a position on a search engine is the owner of the search engine themselves. For example, Google, Yahoo and MSN will not sell ‘organic’ listing positions on their search engines. So how could anyone else?
We do promise to produce your site ethically and efficiently.
No unethical or ‘Black Hat’ techniques
We follow the rules to ensure your site is never penalized, or even worse – banned from search engine results.
Some businesses will misuse your site by hiding link farms in the code, use invisible text, or submit you to unethical link directories. We will never resort to these methods as we understand that it’s YOU the site owner who will pay the ultimate price for this.
Meta Tags
We will help you choose the appropriate tags and add them to your pages accordingly.
Keyword placement
We will also help define appropriate keywords and phrases, and place them on your site in optimal positions.
Advice on marketing your site
All part of the service – once your search engine optimisation is complete, we’re happy to offer you advice in taking the ‘next steps’ in boosting your site’s ranking and placement, as well as using online advertising tools.